And So It: the Sobeit Brand Film

‘So Be It’ is a direct translation of ‘Amen’, which is an ode to its designer, Isaac Crow’s, spirituality and belief in something greater. Sobeit hearkens to his attitude of welcoming whatever came as he took the risk and invested in himself as a creative entrepreneur. An ambitious project, I attempted to do for the New Mexico streetwear brand, Sobeit, what Director X did for the Pyer Moss brand film “American Also: Seven Mothers”…